I often read news published by other clothing companies as well as organisations and it is amazing some of the programs that others have developed. It is amazing what others are developing and accomplishing for the greater good of people throughout the world. Recently I stumbled upon a program created by Jedidiah Clothing called Artists and Athletes Inspiring action in which they will be showcasing eight different surfers and surfboards which have been painted by one of their talented artists in an upcoming eight part ad campaign. At the end of the campaign they will be auction off each of the boards and donating the profits to a choosen “humanitarian effort”. Jedidiah has long produced some amazing work and I wish them the best of luck in their newest campaign. It is great to read about a company doing more than collecting the profits. I encourage you to check out their work and read more about Artists and Athletes Inspiring Action.