ASR opens its doors today for what looks to be another jam packed three days in sunny SD, wasn’t able to make it out for this one but we got our eye on the fall. I am sure Chase will have some good things to say about it and I will be sure to pass it on. For now you can check out the Special Event Schedule and have a look at all the new and exciting brands coming out full force for the show.

Oh and if you are wondering the answer is, yes, the transformation of the site is creeping in.

Tags: action sports, ASR